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For more than 30 years, Ellen Lubin-Sherman has flexed her “fabulous” muscles in guiding business leaders and luxury brands on how to infuse their identities with flair. In 2003, she founded LAUNCH, an executive coaching firm for leaders who wanted to turbocharge their confidence and differentiate themselves (and their companies) from the competition. In addition to literally writing the book on how to be fabulous (The Essentials of Fabulous), Ellen is a sought-after speaker renowned for her witticisms on society, culture, manners and style. For more about Ellen, please visit her website: www.essentialsoffabulous.com. You can also find Ellen on Facebook and follow her on Twitter @ElleTellsIt